Deena LaMarque Piquion is currently Tech Data LA Export VP of Sales and Marketing. She is responsible for the strategic direction and execution of all sales and marketing functions for Tech Data’s LA Export business, focusing on profitable revenue generation, business development, vendor relationships, and team member development. Deena’s new combined sales and marketing leadership role gives Deena the opportunity to align sales and marketing strategies and provide innovative go to market solutions to our reseller and vendor partners.
Deena began her career in the IT distribution industry with Tech Data, joining as an MBA Rotational Associate in 2000. She worked under the guidance of the President of Latin America at the time on strategic projects throughout the region. In 2001, she was promoted to Manager of Operations where she assisted the Director of Operations on pricing, purchasing, capacity planning and productivity projects throughout the Latin America region. Deena brought Tech Data policies, procedures, tools and culture to the in-country Latin America subsidiaries. In 2006, Deena moved to the commercial side of the business managing the LA product management team and vendor relationships. In 2011, Deena was appointed Director, Marketing for the Tech Data’s LA Export Division where in addition to managing the LA Export Marketing team, Deena also served as acting Director of Sales since November of 2015.
Before joining Tech Data, Deena focused on her academics. She earned her Bachelor of Science from Vassar College in 1997 with concentration in Political Science and Women’s Studies and her Masters of Science in Foreign Service from Georgetown University in 2000 with a concentration in International Business and Finance. She is fluent in English, French, Spanish and Creole. She is married with 2 children, Mateo age 8 and Maya age 7. In her free time, she enjoys exercising, reading, volunteer work and swimming with her family.