Perika Sampson is the Vice President and Regional Diversity Officer for Morgan Stanley Wealth Management’s Midwest Region. Her responsibilities include driving diversity strategy in the nine states that comprise the region which includes Ohio, Michigan, Illinois, Indiana, Wisconsin, Minnesota, Western Pennsylvania, South Dakota and North Dakota.

Previously she was the Managing Consultant at Diversity Best Practices and the National Diversity Council. Prior to her consulting career, Perika served as Vice President Marketing and Strategy at Bank One. She also spent a dozen years in San Francisco where she was a member of the founding management team of two Internet-based financial services companies and held senior marketing positions at Charles Schwab & Co., Inc., and institutional investment firms, RCM Capital Management and Jurika & Voyles.

Perika is an alumna of the University of California Los Angeles. She supports a number of education and cultural organizations and is a member of Zonta International – Chicago Loop Chapter. Perika resides in Chicago.